Especially given the hit the local tourism industry has taken in the pandemic, they can use all the foot traffic they can get, however they get it.
In this case, here’s hoping all the unintended attention generated by the Freedom Trail ad leads more people to make use of the city’s famous route, and maybe pay a visit to historic sites like the Paul Revere House and USS Constitution. Or, also in Dorchester, when the neighborhood historical society pulled a holiday promo that declared it was “ Dreaming of a White Dorchester.” For years, Legal Sea Foods made what appeared to be a concerted effort to ruffle feathers with its cheeky ads, and more than once took things a little too far. This city has also seen controversies spurred by worse advertising sins than this, like when TD Bank had to apologize for an ad about losing your debit card in Dorchester that critics instantly slammed as racist. As has this billboard for a local Catholic school. Another ad, this one for a cannabis delivery company, has also caught the attention of some local perverts in recent days. Boston’s internet community has a knack for sniffing out innuendos in places they don’t belong. It does, however, come with the territory around here. Clearly our friends at the Freedom Trail were going for a more wholesome message here, and you can’t help but feel bad for them now that they’ve triggered this kind of response from people whose minds are perennially in the gutter. It did not respond to a request for comment, and deleted the tweet after we reached out.
Under one tweet, reading, “Feel like the copywriters could’ve thought a little more about this one,” the institution wrote this reply: “Don’t do this to us… Please…,” coupling it with an emoji of a face with a bead of sweat forming on its brow, and a “math lady” GIF. The Freedom Trail itself seems to have taken notice. “That’s a big oof right there,” wrote another. “Well, someone in this decision making chain can have the content filter removed from their computer,” one commenter on a wildly popular Reddit thread poking fun at the ad wrote. Google it if you must.)įeel like the copywriters could’ve thought a little more about this one /8i8IU82qtqĪs expected, a lot of racy, pun-laced, and often pretty gross jokes have emerged online the past few days, as have references to an iconic misunderstanding in an episode of It’s Always Sunny in Philadelphia. No, the hundreds of smart-asses chiming in about the phrase had drawn a much different, and decidedly not-safe-for-work, conclusion from the ad copy. The internet was not simply being snooty about chocolate pie. After all, how Boston is a Boston cream pie these days? The treat is up there with baked beans and the term “Beantown” among old tropes whose link to the city is significant only to visitors from far away.īut then it hit me. I’ll be honest, when I first spotted an image of the ad making the rounds online, my first thought was that salty locals were poking fun at the dated dessert reference.
0 kommentar(er)
